The 48th edition of CONMEBOL Copa América USA 2024™ will see 16 teams compete over the course of 24 days. This edition of the tournament will return to the United States for the first time since 2016, where Copa América Centenario set a new record in attendance with nearly 1.5 million fans. Argentina returns as the defending champions, with Lionel Messi and company opening the tournament at Mercedes-Benz Stadium in Atlanta, GA against Canada.
Underscoring the significance and excitement surrounding the tournament, Unilever’s Personal Care brands will meet fans both inside and outside stadiums this summer. Through a blend of retail promotions, digital activations and stadium experiences, Axe, Degree/ Rexona, Dove and Dove Men + Care will honor the energy and emotion to all fans bring when the competition begins.
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